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Customer alliance Management (CRM) is the heart and centre of virtually business concernes and industries in the world today. It is the deciding calculate that drives businesses by ensuring that guests ar kept well-provided enough to keep coming back. Its a discipline that most organizations spend a penny found increasingly beneficial to cast in. Technology vendors have in addition infern the pull in and potential in manufacturing state-of-the-art softw atomic number 18 system dissolving agents that be capable of managing and handling the business processes of most organizations.To remain internationally competitive, on that points an urgent submit for individuals and businesses to take the principles of good node relationship steeringsing. The major CRM Vendors are Oracle, SAP and Microsoft. Other CRM technologies also exist that washbasin serve the ever-evolving of necessity of organizations but these three solution providers are the major mavins and they own a median(a) share of the market. CRM solutions and applications are continually evolving to break the relationship between organizations and their nodes.How CRM helps to build descents with Customers Customers necessitate are constantly evolving and it is no perennial news that they are king. CRM solutions exist in a bid to build permanent relationships with these nodes that all parties would make headway from. These solutions are highly-developed with the sole objective of satisfying and exceptional(a) the expectations of customers so that these customers may be bear for a life measure and the practicing organizations can benefit from these relationships.Other major applications of customer relationship prudence are discussed as follows CRM assists in maximizing the potential value of every customer these benefits are seen in the general bodied performance and optimal use of data within the organization CRM provides a weapons syllabus for dealing with all cu stomer concerns and issues that are related to the business. CRM Solutions also provide reports that are useful in developing merchandising strategies and plans CRM also provides a platform for evaluating the inescapably of customers, determining which aspects of the business need improvement, ascertaining the level of frontline process and prioritizing the organizations goals in a bid to retain customers and cook new whizzs (CRM Landmark, n. d. ). Describe the three CRM technologies apply by marketing departments SAP is one of the major technologies used for marketing in most organizations today. The SAP Customer blood Management (SAP CRM) software is part of a comprehensive software suite cognise as the SAP Business Suite.It reduces be and enhances decision- fashioning with a long-term view. The software has features that can support core business functions such(prenominal) as marketing, gross revenue, partner channel management, service, fundamental interaction center, we b channel and business colloquys management (SAP, 2009). Oracles CRM solution is based on information-driven sales, marketing and service. It has an open-standards computer architecture that can easily be merged into any existing framework in most organizations.It has the capability to isolate and contour key business processes, improve the look of data used for decision making and experience that key decisions are do by people that have access to the same source of data. Oracle has a robust range of CRM applications that can be deployed in almost any fictional character of location and during any phase of CRM inception (Oracle, 2009). Microsoft invented a solution known as the Microsoft Dynamics CRM Solution. Microsofts CRM solution focuses on communication as the core aspect of customer relations. It provides a solution that helps to define an effective method of communication and collaboration.It has a platform by which sales, service and marketing module can share inf ormation in a manner that is seamless for the overall benefit of the customer. Through the software, it is possible to commit an overall view of sales trends, get patterns, consumer behaviour and track the results of customer service on a real time basis. One major advantage that Microsoft CRM holds is its lenient integration with existing Microsoft products such as Outlook, SharePoint portal, web browsers, mobile devices and other confidence applications (Microsoft Corporation, 2009).Describe and differentiate the CRM technologies used by sales departments and customer service departments. gross revenue and customer service work hand-in-hand. T here(predicate)s no way to accomplish one without the other. Technologies that focus on sales essentially help to automate sales processes without identifying what incisively the customer wants. On the other hand, technologies that focus on CRM help in scheming roaring campaigns, building on what the customer wants and how the custom er can be successfull retained (CRM Landmark, n. d. ).Most CRM vendors now realize that these 2 applications work together and have resorted to producing them in a single package. CRM technologies used by sales departments and customer service departments are often similar. Most vendors package these applications in a manner that allows both departments to fully utilize the CRM software. Conclusion IT plays a major role in the deployment of CRM solutions. It acts as an enabler for ensuring that customers continually have access to what they need and when they need it. It is no doubt that CRM solutions are a worthwhile investment and are here to stay.For these applications to work, it is necessary to provide people with the reform skill sets and training facilities that will ensure that up-to-date technologies are maintained and deployed. In addition, CRM technologies need to be planned and rung must be guided through a comprehensive change management program to ensure a successfu l deployment. It will be exciting to see what the future holds for these software solutions. References CRM Landmark. (n. d. ). The Differences Between Sales Force Automation and Customer Relationship Management.Retrieved April 27, 2009, from CRM Landmark http//www. crmlandmark. com/crmjourney_sfaandcrm. htm Microsoft Corporation. (2009). Microsoft Dynamics CRM. Retrieved April 26, 2009, from Microsoft Corporation http//www. microsoft. com/dynamics/crm/default. mspx Oracle. (2009). Customer Relationship Management. Retrieved April 27, 2009, from Oracle http//www. oracle. com/applications/crm/index. hypertext markup language SAP. (2009). SAP CUSTOMER RELATIONSHIP MANAGEMENT. Retrieved April 27, 2009, from http//www. sap. com/solutions/business-suite/crm/businessbenefits/index. epx