Components of Consumer Information Processing Case Study

Components of Consumer Information Processing - Case Study Example As a consumer, I consider myself a more of utilitarian than hedonic. This mean whenever I am shopping I always aim at maximizing utility. I view shopping as a task which I have to program first, then conduct a proper search in order to get the a product or a service with desired specifications to satisfy my need. I normally seek functional, instrumental, and practical benefits. A recent Study on why people go shopping has revealed that shopping experience can provide to the consumer with a combination of both utilitarian value and hedonic value. Utilitarian value is task oriented and cognitive in nature. On the other hand, hedonic value is tied to the emotional aspect of the shopping experience. A consumer perceive a utilitarian value if they acquire they acquire product that necessitated their shopping trip, while at the same time perceive hedonic value if they enjoyment of the shopping experience. For these reason although I put more emphasis on maximizing a product utility, I also enjoy a shopping experience that offer both utilitarian and hedonic value satisfaction. The components of the consumer information processing are important to the business in various aspects. First, it is important to note that the volume of sales as well as the profitability of the business depends on the consumer buying behavior. These components include the exposure stages, retention, yielding, comprehension, and the attention. The exposure component triggers the stimuli of the consumer to acquire the product. The information processing is important to the business in that attracts the attention of many consumers hence the customer base of the organization is bound to increase significantly (Roy and Ian 372). It facilitates the provision of the necessary information to the consumers and thus, helps the consumer in making decision to buy the product. It provides the clear image of the product whilst providing the consumer with information regarding